Social Marketing Articles

How To Use YouTube To Grow Your Business

Video marketing is one of the most cost-effective, powerful, and creative ways that business owners can use to grow their business. If you are looking to find new customers, keep your current customers engaged, and build a complete and solid brand, getting involved in video marketing through YouTube is going to be the fastest way for you to do this. This article will take you through a quick step-by-step process to getting your first video online. Once you have read … [Read more...]

The Value of Social Media Marketing

How important is it to engage in effective social media marketing? What exactly defines effective social media marketing in the first place? Social media is not a simple field, and in many of its marketing aspects, it's challenging to gain concrete figures upon which you can base ROI projections. Furthermore, what may seem like positive metrics can in fact yield little to no ROI – for instance, the number of “Likes” your Facebook page receives has no … [Read more...]